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Veld’s, a territory of wild and fascinating beauty

Veld is an Afrikaans word referring to the typical wide grassy and shrubby plains of South Africa. These arid meadows, lacking of rainfall and cold winters, cover large areas, east of Cape Town, where lies a Primal, original, unspoilt and preserved Nature.

VELD’S draws its inspiration from this remote and wild land and the brand’s name comes from its flora, bursting with natural resources.

This Land, renowned for its unique biodiversity, which can be found in the Cape Town Floral Reserve, is a UNESCO protected region for the extraordinary richness of its wild flora.

The Bushmen, an indigenous group, perfectly exploited and integrated the many botanical active ingredients of this rich and wild land into their rituals of care and beauty

From this wild Nature emerges another concept of beauty. The cosmetics can restore the skin’s original beauty and primal strength.

The cosmetics are developed in accordance with the essential commitment to preserve or restore the attributes of a young skin as to its substance, texture, tone and radiance.

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Another concept of beauty

Today, VELD’S offers cosmetics that respects the original nature of women as well as its active ingredients.

Since its creation, the brand has offered “autonomous” products that provide a transversal anti-ageing action common to all the skin care products in the range, and meeting the dual requirement of an in-depth effectiveness for lasting results and immediate beautification, visible and noticeable from the very first applications

All VELD’S products are free of parabens, colorants, artificial fragrances and silicone*

*Excluding Eye Magic Anti-Dark Circle and Age 2O Mask

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The iconic care

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Created in 2004, PURE PULP is the very first care of VELD’S

An avant-garde concept of autonomous and versatile products in its function, and its use.

This all-in-one combined treatment concentrates all VELD’S know-how and perfectly meets the initial idea of offering a treatment that works simultaneously in depth and on the surface.

After several years of research on its galenic, the gel is now silicone-free and its texture is customizable according to the desired effect and intended use.

Its formula is regularly updated in order to remain at the cutting edge of innovation and to push its performance ever further, faster, stronger and longer.

As a serum, mask, primer or as the last step in your skin care routine, its use is up to you!


Discover PURE PULP Neo, the multi-action beauty restorative facial treatment

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5 great reasons to fall for Veld’s products

1. A high-performance care action

Disregarding trends in cosmetics, each of our developments is the result of a perfect understanding of the mechanisms involved in the skin’s ageing process in order to improve its quality, health and beauty in a sustainable way. Thus, all of our treatments offer a transversal anti-ageing action. The issue of choosing a particular property or an anti-ageing action no longer arises, the skin simultaneously benefits from different properties with the same power of action.

Discover our beauty tips to better understand your skin and take better care of it

2. Immediate results

A mechanical beauty action immediately visible and noticeable on the surface of the skin

3. Original and rare active ingredients

Our formulas are clever combinations of active ingredients from science and plants. We select the most technologically advanced ingredients, often unknown and rare in cosmetics. We combine them together relevantly and judiciously, in the optimal dosage. Assuming that an ingredient has only a limited and targeted spectrum of action, we do not restrict ourselves in any way, in order to ensure uncompromising effectiveness.

In addition, the incredible botanical richness of the far and wild lands of our World represents an inexhaustible source of inspiration and resources of powerful and innovative active ingredients carefully selected and incorporated as a Star Ingredient in each of our formulas.

Explore our Botanical Garden (Marula, Kalahari Salts and many others…)

4. 100% Made in France

Products reflecting the talent and excellence of French cosmetics

5. Sensoriality

All the treatments in the range can be used independently or in combination with each other. This flexibility of use gives you the possibility to create your own care ritual according to your personal needs and desires

As a day care, night care, mask, serum, combination… For a single care, the use is multiple and thus offers new beauty feelings to discover and embrace in your skin care routine

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Innovation and avant-gardism

VELD’S shows a great creative dynamic by offering more and more audacious and avant-garde product concepts, thus highlighting its uniqueness.

Discover Veld’s cosmetic care